Learn all that you can about marketing. Read everything that I send you several times. Each time you do, you’ll discover something that you missed the previous time. You don’t want to miss a major point!
Business Marketing
Customer Nurturing Strategies and Marketing Systems
Having marketing and operations systems is the ‘secret’ ingredient behind all successful Restaurants. All of the successful Restaurant franchise chains use these tested systems of ads, letters and promotions to gain customers quickly in new locations. They know that having a system for getting new customers and for keeping them is vital. The advantages of having these systems in your Restaurant are many.
The Art of the Offer
There is an art to the way you should present an offer in order to have folks anticipating having it.
Write An Effective Newsletter
Many companies produce newsletters I not only write a newsletter for my restaurant guests but I also go out of the way to produce a newsletter directed specifically for catering Personalize your newsletter- there are hundreds of newsletters circulating on the Internet and in the mail
Getting to scale: direct marketing vs. mass market thinking
I have always been a fan of test small and then scale it up A mass marketer needs to reach the masses, and to do it in many ways, simultaneously The direct marketer, on the other hand, must get it right in the small
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