There is an art to the way you should present an offer in order to have folks anticipating having it.

Follow these steps to ensure you are putting an effective offer out there every time!

• Of course you need to tell about the main product whether it's a steak and lobster meal or an Angus burger.

• You also need to tell them why this meal is worth more than it actually costs. You can break it down into separately sold costs (like salad and meal and soup) compared to the new trio deal that you have created.

• Tell them how difficult it is to get your food to them so that it's 'fresh' or 'unique'. Tell your guests about the exclusivity of your product.

• Be sure to brag about the comparable and competitive comparison of your meal (such as: "You'd pay twice as much as the 'fine' diners" or "This meal is the same as actors and actresses in Hollywood are requesting").

There's is also an art to a discount.

• You can give a discount from built-up value or actual price - or both.
• You can also give a discount just because they are fathers, mothers, straight 'A' students... whatever it is, make it special.

People always feel better when they receive something with an offer. Whether it's a specific gift or bonus premium or even a chance to win... having that extra something special makes your restaurant look better than the average. Partnering with another company can help create a special premium (like car companies that give free passes to theaters for making a purchase with them). You may want to give a gift/bonus that will also advertise for your company, like a t-shirt or hat.

Making your offer appealing is what sells the product. Create with everything you've got and you'll sell... everything you've got!