A great Message is extremely important!  When you combine it with a great Marketing plan and the right Media… you will see great results!  You need everything working together to be able to have these results – it can be done!

Message Market Media

The Message
The Message that you present needs to say a lot about you… and your business.  People need to know who you are and why they should visit your business rather than the business down the road.  Tell what makes your business different.  What gives it that unique touch that your guests crave?  Create truth in your advertising and make an irresistible offer.  Let them experience a bit of a ‘feel’ for your business so they’ll want to visit.  The message is like the meat and potatoes of the meal.

The Market
The people you Market to is something that can change as often as your products or services.  Sometimes people fear change, but in order to have your business making the most sales, changes are often necessary.  You may already have a list of loyal customers.  If you don’t, you really need to get one!  But have you considered everything there is to consider?

• Do the people near the business desire the style that your business presents?
• Are customers willing to drive there for the ‘Wow’ experience that your place offers?
• What is the estimated income of these guests?
• Are they couples, families, singles?
• When do people show up the most?

Forming a personal relationship with your guests will keep them interested in returning.  It helps to know who is most likely to visit your establishment. Marketing can be looked at as the utensils needed for the meal.

The Media
The method for delivery of Media that you will use to get your message across is another part of this equation that can change.  One type of method is usually not enough!  Social media is definitely the best place to start, but there are also newspapers (large metropolitan papers and small-town newspapers) and magazines to consider.  Cost will usually help with what media you will want to use.  There are so many formats to think about when working with how to market.  TV, Radio, and billboards can be quite expensive, but remember that cost should not be the only factor in determining what avenue to take for media methods.  Direct Mail is a great way to advertise.  You’ll want to be able to track your results as well and Direct Mail can provide such a benefit.  Coupons in bulk are usually a less expensive method of advertising, but the way that your business reaches guests is personal and it varies from business to business.  You have to find the best ‘fit’ for your business.  You can always change it if the first few tries are not a success.

One necessary system is a user-friendly website and social media.  Most people will use the internet to look up a business quickly and easily with the variables they desire. Websites can be so personalized and perfected that a business can reach people who would otherwise not visit, except for what the website mentioned.  Media is like the platter that the meal is served upon.

Remember that like a good steak and potato served on a lovely platter, a great Message that is well delivered by Media will make for great Marketing that’s sure to bring more to the table!