1. Awareness and a Plan

Learn everything you can about marketing your restaurant as fast as you can. It’s more important than your social life, babysitting your relatives, swapping hours for dollars or most of the other worthless, non-productive things most restaurant owners do every day that has cost you wealth in your life. This includes all the activities you undertake that aren’t making you a penny. 

You need to get your ducks in a row. You need to write out a consistent plan that you can implement and use going forward. And you should have goals written in there. It should be a strategic plan around your business and how you can grow your business. It should include personal goals as well as business goals. If you need something to do that, go ahead and grab my goal setting workshop and do it. You can get it here for FREE! (See links below)

2. Implementation, take “Massive Action”

While you’re acquiring the basic marketing skills, you must begin a course of action to turn it into income quickly, and grow that income to the point it will fix your mistakes and allow you to try things you never would have before. 

Start with the simple promotions that are proven winners.  Capture existing customers’ contact information, communicate to them, run a promotion based on something going on Mothers Day/Pollen, produce a regular newsletter, etc. 

You can and should do as many of the cheapest promotions you can at the same time. One does not hinge on or depend on the other…You don’t need experience in one to do the other.  But you do need to start small, test and measure because… 

You Do Need Cash Flow 

And you can do that with marketing! I teach reinvesting the profits from one promotion for the next, each time expanding on your successes. 

Here’s the “trick”: do all of these things at the same time. Right now. Fast.  It’s simultaneous, not sequential.  The key is Massive Action!

3. Automation

Work every day to build your business so you don’t have to work every day. Any business that requires your constant meddling needs systemization so you can get out of the way.  That’s why so many people use Success Systems Marketing Automation Tools to put most of their marketing on autopilot, then establish operational systems to make sure the extra profit flows to your bottom line.

To access the resources mentioned above, i.e. goal setting workshop simply click here to access download center

Not a member? Click here to create your FREE online Member Access